SEO & AEO content hub
Plan keywords and generate articles to bring patients in from search.
The content hub is for acquisition through search and AI answer engines. It holds keyword data — volume, competition, difficulty, trends and position — a content plan with priorities and status, and AI-generated articles with their title tags and meta descriptions, in more than one language.
What you can do here
- Work from keyword data including volume, difficulty and competition
- Maintain a content plan with priority and status
- Generate articles with title tag and meta description
- Keep versions of an article per language
- Track word count and generation date
- Manage the media used in content
Keyword data
Each keyword carries the numbers you need to decide whether it is worth writing for.
- Search volume — how many people look for it
- Competition and difficulty — how hard the ranking will be
- Cost per click — what the paid alternative costs
- Trends — whether interest is rising or falling
- Current position and traffic share, where you already rank
The content plan
- 1
Pick keywords worth pursuing
Realistic difficulty and genuine patient intent beat raw volume.
- 2
Add them to the plan with a priority and a date
- 3
Generate a draft
The article comes with a title tag, a meta description and a word count.
- 4
Edit before publishing
Generated text is a starting point. Clinical claims and prices must be checked by a human.
- 5
Move the status to published
So the plan reflects reality.
| Field | Meaning |
|---|---|
| Priority | High, medium or low — where this sits against everything else. |
| Status | Planned, writing, review or published. |
| Scheduled date | When it is due. |
| Volume and difficulty | Carried from the keyword data so decisions stay evidence-based. |
Multiple languages
- An article can hold a version per language, kept together under the same keyword
- Useful in Switzerland, where the same treatment is searched for in several languages
- Each version keeps its own title tag, meta description and word count
Important
Advertising medical treatment is regulated. Have clinical and compliance review on generated content before it is published.
Related pages
Last updated September 2025. Screens may differ slightly depending on your plan and role.